Youtility: Why Smart Marketing Is about Help Not Hype
– Customers now have more control over the decision making process than ever before which is why traditional marketing has become less effective. Youtility turns traditional marketing upside down. The book is a must read for anyone who wants to learn a more effective way to market in the digital age. The strategy presented in Youtility focuses on using helpfulness and usefulness to strengthen the relationship between companies and customers.
– Customers now have more control over the decision making process than ever before which is why traditional marketing has become less effective. Youtility turns traditional marketing upside down. The book is a must read for anyone who wants to learn a more effective way to market in the digital age. The strategy presented in Youtility focuses on using helpfulness and usefulness to strengthen the relationship between companies and customers.
New York Times Bestseller
Influence: The Psychology of Persuasion, Revised Edition
– Considered one of the most important books on persuasion ever written, Caldini breaks down persuasion into 6 ethical principles: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity. The book explains, in simple terms, the psychology of why people say “yes”. It is an essential tool for marketers looking to gain a better understanding of consumer psychology.
– Considered one of the most important books on persuasion ever written, Caldini breaks down persuasion into 6 ethical principles: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity. The book explains, in simple terms, the psychology of why people say “yes”. It is an essential tool for marketers looking to gain a better understanding of consumer psychology. 
Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
– Every truly successful product starts with a successful launch. This book is a valuable resource for anyone looking to start an online business or take an existing online business to the next level. Jeff Walker, considered one of the foremost experts on online marketing, offers readers a step by step guide to successfully launch products online. Walker supports his strategies with real life examples of how he and others who have followed him have made millions successfully launching products online.
– Every truly successful product starts with a successful launch. This book is a valuable resource for anyone looking to start an online business or take an existing online business to the next level. Jeff Walker, considered one of the foremost experts on online marketing, offers readers a step by step guide to successfully launch products online. Walker supports his strategies with real life examples of how he and others who have followed him have made millions successfully launching products online.
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter
– Seth Godin focuses on the idea that if your business is not unique in some way it will be invisible. We live in a time when the 5 P’s of marketing that we learned in our college marketing class are not enough. This book is not so much a “how to” book in the way of most marketing books that lay out a specific step by step marketing strategy, but rather a book that challenges you to think more creatively so that you are inspired to create your own Purple Cow. The Purple Cow is short and readable, broken up into small but insightful chapters that move along at a brisk pace. This is a must read if you are new to marketing or are looking for a new perspective on how to marketing your business.
– Seth Godin focuses on the idea that if your business is not unique in some way it will be invisible. We live in a time when the 5 P’s of marketing that we learned in our college marketing class are not enough. This book is not so much a “how to” book in the way of most marketing books that lay out a specific step by step marketing strategy, but rather a book that challenges you to think more creatively so that you are inspired to create your own Purple Cow. The Purple Cow is short and readable, broken up into small but insightful chapters that move along at a brisk pace. This is a must read if you are new to marketing or are looking for a new perspective on how to marketing your business. 
Hooked: How to Build Habit-Forming Products
– This book will forever change the way you look at product development. Nir Eyal explains the Hook Model, a 4 phase process companies use to form habits. The Hooked Model focuses on developing a Trigger, Action, Variable Reward and Investment that lead to the ultimate goal of creating consecutive hook cycles: “unprompted user engagement that brings back users repeatedly without depending on costly advertising or aggressive messaging”. The book backs up its points with examples and case studies of companies that have successfully “hooked” their customers. It is one of the best business books written on the subject and a must read for anyone who cares about developing effective customer engagement.
– This book will forever change the way you look at product development. Nir Eyal explains the Hook Model, a 4 phase process companies use to form habits. The Hooked Model focuses on developing a Trigger, Action, Variable Reward and Investment that lead to the ultimate goal of creating consecutive hook cycles: “unprompted user engagement that brings back users repeatedly without depending on costly advertising or aggressive messaging”. The book backs up its points with examples and case studies of companies that have successfully “hooked” their customers. It is one of the best business books written on the subject and a must read for anyone who cares about developing effective customer engagement. 
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
– Some of the strongest brands in the world including Facebook, Twitter, Instagram, Pinterest and AirBNB have shunned traditional marketing. These companies have mastered a new way of marketing called Growth Hacking. Growth hackers have thrown out the traditional marketing playbook and replaced it with tools that are testable, trackable and scalable. The book explains how to build marketing into your product during the production process as well as the best ways to effectively test and tweak your product to get the best results. This book serves as an excellent primer for anyone interested in learning the basics of growth hacking.
– Some of the strongest brands in the world including Facebook, Twitter, Instagram, Pinterest and AirBNB have shunned traditional marketing. These companies have mastered a new way of marketing called Growth Hacking. Growth hackers have thrown out the traditional marketing playbook and replaced it with tools that are testable, trackable and scalable. The book explains how to build marketing into your product during the production process as well as the best ways to effectively test and tweak your product to get the best results. This book serves as an excellent primer for anyone interested in learning the basics of growth hacking. 
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
– Michael Port has created a turnkey system that will help you take your business to the next level. The book is organized into 4 modules: creating your personal brand, building credibility and trust within your marketplace, perfecting your pricing strategies and becoming an expert at self promotion. Although the Book Yourself Solid system is easy to understand and implement, it does require work-but in a good way. The book contains many useful and thought provoking exercises that will help you more effectively define your objectives and reach your goals.
– Michael Port has created a turnkey system that will help you take your business to the next level. The book is organized into 4 modules: creating your personal brand, building credibility and trust within your marketplace, perfecting your pricing strategies and becoming an expert at self promotion. Although the Book Yourself Solid system is easy to understand and implement, it does require work-but in a good way. The book contains many useful and thought provoking exercises that will help you more effectively define your objectives and reach your goals. 
Selling the Invisible: A Field Guide to Modern Marketing
– The economy has gone through a major shift. What was once an economy dominated by a manufacturing business model is now one that is dominated by a service business model. Unfortunately, many companies have yet to shift their marketing model. Author Harry Beckwith has created an easy to understand guide that will show you show to effectively market in today’s new service economy which focuses on relationships and not features. Selling the Invisible offers simple but profound advice on such topics as the basics of service marketing, surveying and researching your market, customer psychology and more. It’s a must read for anyone looking for an edge in today’s new service economy.
Wall Street Journal Bestseller
– The economy has gone through a major shift. What was once an economy dominated by a manufacturing business model is now one that is dominated by a service business model. Unfortunately, many companies have yet to shift their marketing model. Author Harry Beckwith has created an easy to understand guide that will show you show to effectively market in today’s new service economy which focuses on relationships and not features. Selling the Invisible offers simple but profound advice on such topics as the basics of service marketing, surveying and researching your market, customer psychology and more. It’s a must read for anyone looking for an edge in today’s new service economy.Wall Street Journal Bestseller